Email Marketing News and Tips

Archive for July 21st, 2009

It is the email recipient's actions that tell you how good of a job you are doing in your marketing campaign. Those actions are interpreted and analyzed using email metrics, most notably the open and click-through rates. It could also be helpful to compare your email marketing metrics against industry benchmarks to determine how your email campaigns are measuring up. You probably might not be able to compare your email campaigns to any industry average, as certain characteristics could be unique to your... Continue reading

DomainKeys is an authentication and validation technique for email. This blog article seeks to explain more about the underlying issues of this technology than the technology itself. However, the technology will also be explained. Domain Keys DomainKeys is a PGP-like protocol for validating and authenticating an email. PGP stands for Pretty Good Privacy. It is a system where you create a public and private key. You keep your private key private and give your public key to your friends. So, you... Continue reading

During these tough economic times companies are cutting back on resources, particularly IT resources making it harder than ever to get projects completed. In some cases even considered. Boomerang has years of experience building custom applications for our clients. Everything from a complex application that sends personalized dynamic content to each recipient while integrating with a custom CRM to a simple registration site that sends auto emails. Instead of waiting months and months for your IT... Continue reading

Some email marketing designers use the HTML code for 'space' (which is  ) to format their layout. While this offers flexibility, I would not use it as much. One good reason to abandon this practice is it saves you time and effort. Placing this code ( ) may or may not affect the alignment of your design. In other words, to get the same alignment from one line to the other, you may have difficulty doing so even if you enter the same amount of   codes. This is especially true since not all... Continue reading