Email Marketing News and Tips

At Boomerang, we have a number of customers contact us with similar questions regarding what's discussed in this blog article. This article will discuss the many different reasons why mail appears to be delivered, but doesn't arrive in the Inbox during an email campaign. I should preface this article by stating that SMTP is an unreliable protocol (and it was designed that way). There is no guarantee that any piece of email will be delivered. Once Boomerang receives a an SMTP success code (250),... Continue reading

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Due to a series of events, our blog went down for a few days. We have since recovered from that outage and repaired the hardware that failed. We have also added additional redundancy to our systems to prevent this type of outage from occuring in the future. Hopefully, going forward, our blog will be outage free. From all of us here at Email Marketing News and Tips... Welcome Back and Enjoy! Continue reading

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