Email Marketing News and Tips

I know a lot of email marketing companies (including Boomerang) offer template galleries to choose from when creating email campaigns.  This is an easy fix if you don’t have the means of creating your own, but don’t underestimate the benefits of having your own custom template.

Custom templates can increase brand recognition when sending your emails.  You can stay with the same look and feel of your website instead of just inserting your logo into “Template #1″.  An important part of developing a cohesive brand is keeping your company color scheme going in your email marketing material as well as your website.

Take the time and effort now to develop a really good looking template that matches the overall feel of your website.  It will help build brand recognition and you can use it consistently until your next website overhaul.

Check out Boomerang’s current promotion for a Free Custom HTML Template.