Email Marketing News and Tips

Archive for July, 2009

Email marketing may seem daunting to you at first, but it's really fairly simple. If you aren't technically savvy or don't understand how to create HTML, don't worry. Professional Services Boomerang offers a full service professional staff to aid you in creating your creative content. We can work directly from print ads, PDF files, images and also from your web site content. If we need different images or better quality images, we'll let you know what to do. We will also work with you and get approvals... Continue reading

Propagated by fear of damage done by computer viruses transmitted through attachments, email attachments will considerably increase your chances of being flagged by some firewalls and email ISP's as a threat or spam. Attachments will also increase the size of your email message and will make it cumbersome for your recipients to download your message. Additionally, if your recipients are not yet familiar with your email campaign, they will be very reluctant to open an email message that has an attachment... Continue reading

Facebook has been stereotypically seen as something that mostly young people use. But that is not the case anymore. Facebook recently announced that the age group of 35-54 is the largest number of users, making up 28.2% of total users. Even the next largest group was not teenagers, 24-34 years olds make up 25.2% of Facebook users. More businesses have started to create Facebook pages because a lot of their market is now using the social network. Millions of people use Facebook every day and it is quickly... Continue reading

Email Service Providers or ESPs have gotten strict with not allowing their customers to send to 3rd party lists. This means you need to have a relationship with your recipients and they have to have agreed to receive email from you. We get so many calls from people looking to email to a list of email addresses they purchased that claim to be "opted-in". Sending to these lists can cause issues for the sender and the ESP. Reputations are damaged and IPs can be blacklisted. I get asked a lot, "If I... Continue reading

As the weather gets warmer, I cannot help to think about the reality of global warming. The chemicals that we are putting into our own environment are potentially destroying the earth’s atmosphere, and there are certain ways to stop it. Today in the mail, Boomerang received a postcard advertising free commercial recycling for items such as computers, monitors, accessories, and other media. We can help save the earth by using this service to recycle all of our e-waste and have it put to another use, instead... Continue reading

If you'd like your recipients to view your email newsletters, you may want to consider not sending them during holidays for obvious reasons: 1. the recipient may not be checking his/her inbox until after the holidays. 2. if you send during the holidays, chances are, the inbox is flooded with all sorts of other emails, pushing your newsletter several pages down. In other words, the recipient may not even know you've sent your newsletter due to many emails received after you've sent yours. It would be best... Continue reading

A recent commentor on this blog mentioned that HTML and Images aren't always effective at swaying your customers to purchase from your email marketing campaign. This can be true and this is also why it's important to know your customers and the industries they are in. Industries and subscribership For your email marketing campaign to be effective, you need to know and understand the industries for the recipients in your campaign. For this reason alone, it's important that you have collected the email... Continue reading

We have a couple of interns here at Boomerang this summer and they are new to blogging. So, I thought I'd pass on some info I found helpful when I first started blogging. Here's a good one for the appearance of your blog: How to Make Your Blog More Appealing to Readers Here's another good one for the content of your blog: Write a Better Blog – 3 Ways To Really Reach Your Reader Continue reading

It is the email recipient's actions that tell you how good of a job you are doing in your marketing campaign. Those actions are interpreted and analyzed using email metrics, most notably the open and click-through rates. It could also be helpful to compare your email marketing metrics against industry benchmarks to determine how your email campaigns are measuring up. You probably might not be able to compare your email campaigns to any industry average, as certain characteristics could be unique to your... Continue reading

DomainKeys is an authentication and validation technique for email. This blog article seeks to explain more about the underlying issues of this technology than the technology itself. However, the technology will also be explained. Domain Keys DomainKeys is a PGP-like protocol for validating and authenticating an email. PGP stands for Pretty Good Privacy. It is a system where you create a public and private key. You keep your private key private and give your public key to your friends. So, you... Continue reading