Email Marketing News and Tips

Do you know what your competition is doing?  Why don’t you find out?

Sign up to be on their email list for newsletters or special offers. Find out if you are doing something better than them or if you might need to improve upon your own services to stay on top of the competition.  It also gives you insight into how often they are marketing to their lists, what types of offers/newsletters they are sending, and if they offer any kind of incentives for feedback.

Sign up for a free trial with your competitor’s product.  Find out how your company’s features compare, if you have things they don’t, if you are missing features that might benefit your business, etc…

If you don’t want them to know what company you are from, use a personal email (gmail, yahoo, hotmail, etc…) instead of your work email in case they are blocking competitive domains from their marketing campaigns.

This is a great way to stay ahead of your competition.

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