Email Marketing News and Tips

As the install base for this new version of Outlook is growing, email marketers need to pay special attention to the restrictions Outlook 2007 is introducing when it comes to rendering HTML. Previous versions of Outlook relied on the Microsoft browser (Internet Explorer) to interpret HTML elements and style sheets. Outlook 2007 uses Microsoft Word as its HTML interpreter instead. This imposes quite few limitations on HTML email design as it makes less use of some of its creative elements. Having said that,... Continue reading

[Read more →]

Have a Facebook page, a LinkedIn Group, or a Twitter account that doesn't get much traffic? Advertise on your own marketing material to increase your fans/members/followers. Add icons to: Your website Your blog Your email marketing campaigns Your outgoing email signature If you've taken the time to create the social media pages, take the time to increase your following. This is a great way to do that. Continue reading

[Read more →]

Even though MySpace traffic has declined recently, it is still one of the top 50 most frequently visited sites. It might be useful to have a MySpace page for your business. Here's how to do it. First sign up and create an account with MySpace. Use a your own name at first, then update to your company name later and/or have your company name as your display name for the page. When you finish the set up, upload your logo as your picture. Once you have created your account, it will ask you if you would like... Continue reading

[Read more →]

Boomerang's 60 plus detailed Activity and Analytical reports included with a BlastWizard account are priceless for email marketers. Analyze opens, click throughs (unique and total), hard and soft bounces, invalids, blocked, forwards and sent data. You may not be aware that you can share all of this detailed information with coworkers, partners and your clients that don't have access to your BlastWizard account. Built-in analytics can provide insight to your entire team to improve future emailings. ... Continue reading

[Read more →]

If you have a well-maintained list, you save time and energy that you could use for another task. If you have a list that requires more of your attention to clean up, you better put on your gloves. An incomplete list may help keep your sanity and enjoy your job, too! Well, OK, maybe I'm stretching it. But really, having a well-maintained list can make you feel good about yourself. This practice is highly recommended if you plan on customizing your email newsletter by using merge codes. In this article,... Continue reading

[Read more →]

Do you know what your competition is doing? Why don't you find out? Sign up to be on their email list for newsletters or special offers. Find out if you are doing something better than them or if you might need to improve upon your own services to stay on top of the competition. It also gives you insight into how often they are marketing to their lists, what types of offers/newsletters they are sending, and if they offer any kind of incentives for feedback. Sign up for a free trial with your competitor’s... Continue reading

[Read more →]