Email Marketing News and Tips

I recently came across an interesting report on the top email clients used to send business and consumer emails.  This is valuable information when creating emails for mass email marketing.  The email client used to open an email affects the way the email is rendered.  Many by default block images and most allow the recipient to choose whether or not images are enabled.  You need to design your email to account for blocked images or HTML, just incase.

Microsoft is still the leader of the pack for business emails with 36% being sent using Outlook, a small percentage of that being sent by the newer Outlook 2007. Surprisingly their free service Hotmail is a close second with 33%.  Yahoo and Google’s Gmail trail with 14 and 6% and Apple, Thunderbird, Lotus Notes and AOL are all under 5%. 

Consumer email clients are split quite close three ways.  Yahoo leads with 29% and Outlook is a close 2nd with 27%, 2007 and 2003 and earlier.  Hotmail is right behind with 25%.  Apple, Gmail, Comcast, AOL, Thunderbird, and iPhone are all under 5%.
 
Boomerang’s BlastWizard automatically creates a text version of the HTML email you upload or create in our HTML editor.  If an email client doesn’t allow for HTML the text version will be delivered.  While your email is pending you have the option to send tests to email addresses using different email clients to see how the email is rendered and then make changes accordingly. 

Boomerang offers a free trial of their award winning Email Marketing tool which inlcudes free HTML templates.  Try us out.  If you have any questions or need any assistance with your HTML please contact onlinesupport@boomerang.com or call (800) 779-7792.