Email Marketing News and Tips

Archive for June 3rd, 2009

I remember when I first heard the word "blog" and thought, "HUH?". At first I thought it was just some sort of online diary for people who wanted to share every nuance of their vacation or trip to the beach. I always thought, "What's the point? Isn't is just a big waste of time?". Now, I understand. It's so much more... it's a really valuable marketing tool for businesses. Blogging Increases Your SEO (Search Engine Optimization) If you want to increase your organic search, create blog titles with the... Continue reading

If you're a new to email marketing and nervous about sending out your first email campaign be assured support at Boomerang is second to none. In addition to flash tutorials we offer live demos on how to set up an email job or suggestions on how to use our HTML editor. Once the job is complete feel free to attend one of our live webinars on our advanced reporting or how to understand delivery reports. Boomerang won Best Mass Email Tool of 2008 based on AppExchange reviews. When customers are asked why... Continue reading

Whether you are embedding an image file in your HTML email, or pointing to a hosted document on a web server, adhering to known file naming conventions and best practices rids you of a lot of headache. So, what should and should not be in the file name? Here are some things to avoid when naming files or folders for use in your HTML addressing: Spaces: Never use spaces in file or directory names. While Windows operating systems do allow using spaces, having spaces in file names increases your chance of... Continue reading