Email Marketing News and Tips

If you’re like me, you’ve noticed that learning basic HTML is not enough. You feel you’ve somewhat mastered creating HTML email newsletters using tables and are now up to a good challenge. After reading more and more articles on the Internet about how easy it is to create an HTML file without the use of tables, you’ve decided you want to dirty your hands. You’ve now decided to try table-less layout using CSS.

A CSS table-less layout certainly gives you a high degree of control when creating a Web page. However, using this technique when creating an HTML email newsletter is not advisable. The reason for this is not many email programs can interpret it. You will see different results, which can be frustrating and confusing. See the screen shots below:

Outlook 2000:

Gmail:

Hotmail:

Yahoo:

As you can see, only 1 out of 4 major email programs displayed this correctly (Outlook 2000). So the take hoome message is, stay away from using table-less CSS layout when creating an HTML email.