Email Marketing News and Tips

Unlike other direct marketing mediums, email marketing offers a lot of ways in which you can track, evaluate and optimize your marketing campaigns. BlastWizard has over 60 reports that allow you to slice and dice the data, gaining powerful insight into your campaign performance and trends. I will try here to explain some of the key metrics offered in BlastWizard reports by splitting them into two categories, List Metrics and Delivery Metrics. List Metrics Initial List Number of email addresses your email... Continue reading

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Having trouble figuring out how to send an email marketing campaign to your contacts in Outlook. Boomerang has created a program to make it easy for you to sync up your contacts from Outlook with Boomerang's BlastWizard. What Is BoomerangSync? BoomerangSync is a Microsoft Windows downloadable application that you install on your computer. Once installed it allows you to easily synchronize all of your contact records between Boomerang and Outlook. BoomerangSync is FREE for anyone who has an account with... Continue reading

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We're all human and all make mistakes. Online marketers know what if feels like to pull the switch on an email only to see that there are typos, spelling mistakes, broken or incorrect links, images fail to load or send the email to the wrong list of people after it's too late. It can be extremely stressful and embarrassing; however, it's not the end of the world. Don't panic and don't immediately send out an apology until you fully understand what happened. A second email to the same list may block... Continue reading

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