Archive for May 13th, 2009

postheadericon Shorten URLs in Your Email Marketing Campaigns

Do you ever have really long links in your emails that break or wrap onto other lines? Eliminate this possibility by shortening your links. Boomerang Hot Links does this for you. Just enter your URL and it creates a shortened link for you to use in your emails. Use them in direct mail pieces as well and make it much simpler for people to type in your URLs. Check it out. Continue reading

postheadericon New to Email Marketing? (Part III)

(continued from Part II) Welcome to Part III of this blog series. In this article, we will discuss the topics related to your first email campaign and its various results. Let's get started. Managing Unsubscribes With any email campaign, there will be any number of users who will choose not to continue to see marketing messages from you. As part of CAN-SPAM compliance (as well as other possible local laws), it is required that you provide an unsubscribe mechanism in the body of the message somewhere... Continue reading