Email Marketing News and Tips

With email service providers (ESPs) now paying a lot of attention to the feedback coming from their subscriber base, the issue of spam complaints has become increasingly more important in assessing and maintaining good deliverability rates in your email marketing efforts. Spam complaints are triggered when an email recipient clicks on the "Mark as Spam" button usually offered by many of the web-based email service providers. ESPs - like Yahoo, Hotmail and AOL - allow their users to report messages they do... Continue reading

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If you're reading the Boomerang Blog you're looking at our Blog Newsletter tool. Have unlimited employees contribute to your blog and schedule an automatic newsletter to be emailed out in a newsletter format, as often as you like. We'll design, create and host a branded corporate blog for you and create a professional looking newsletter template. You'll receive an automated proof for approval before activating the newsletter based on your schedule. Setup has never been more affordable! For a... Continue reading

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Although the online HTML editor may only offer limited functionality when compared with a standalone option such as Dreamweaver or FrontPage, the functionality available with BlastWizard will allow you to create the layout and content you need for standard email communications. As long as you keep a few simple tips and suggestions in mind, the built in editor can be very powerful. 1. Creating the page layout: When creating your HTML emails, the best practice to follow when creating the layout is using... Continue reading

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