Email Marketing News and Tips

Boomerang’s BlastWizard for AppExchange just released a new beta version for existing customers and free trial users.  The home page has a new look.  Customize your own dashboard to see data that’s of interest to you including your last five jobs.

Professional Edition users will particularly like the enhancements made to the segmentation tool.  We’ve added ‘OR’ cabability by using a (,) in the filters for the following operators:

• contains
• does not contain
• starts with
• ends with
• match any
• do not match any
• includes
• excludes                                

You can also now see the recipient’s email address in your search results page. 

Addionally we no longer deduct previously unsubscribed, hard bounced, invalids, duplicates emails and records with no email data from your email account balance. 

If you’re a current BlastWizard for AppExchange customer please check us out.  If you’re considering integrating mass email and Salesforce.com take advantage of our free trial, no obligation.  To learn more or schedule a live demo call us at (800) 779-7792 x 2. 

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