Email Marketing News and Tips

Get better exposure to your blog by Twittering your blog articles automatically! Boomerang developed a free service called TwitterBlog that automatically Tweets your blog articles on Twitter. You give us your Twitter username and password, and we'll automatically deliver Tweets every time a new article appears on your blog. We include the title of the blog article and a shortened link to fit into the 140 character limit for Twitter. Anyone following you on Twitter will be able to easily click through... Continue reading

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A few weeks back I met with a small restaurant chain here in the Silicon Valley that had not been collecting any email addresses for their customers. This is not at all uncommon for brick-and-mortar businesses that have grown up with traditional marketing. But they can reap significant advantages by staying connected to their customers through email marketing. So these are the steps I gave them to get started: Consider what you want to send to your customers that they will enjoy reading. Quite often... Continue reading

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Boomerang's BlastWizard for AppExchange just released a new beta version for existing customers and free trial users. The home page has a new look. Customize your own dashboard to see data that's of interest to you including your last five jobs. Professional Edition users will particularly like the enhancements made to the segmentation tool. We've added 'OR' cabability by using a (,) in the filters for the following operators: contains does not contain starts with ends with match any do not match any... Continue reading

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