Email Marketing News and Tips

Archive for May, 2009

As an email marketing professional, you know the value in your email campaign's content. But, as a result of the CAN-SPAM Act for 2003 and CAN-SPAM Act updates in 2008, you will also need to make sure your campaigns are also compliant with these rules. Here is an overview regarding these federal statutes. You can read more blog articles related to CAN-SPAM here on this blog site: CAN-SPAM compliance (deceptive headers) CAN-SPAM compliance (May 2008 revision) CAN-SPAM 2008 changes: New opt-out... Continue reading

I see a clients that create very professional looking emails that end of up in the junk folder. What do they have to do to end up in the inbox? I'm going to concentrate on what you can do with your actual email content to improve deliverability. To see additional technical solutions for better delivery, check out a previous blog entry: Deliverability - Getting your emails out there. Pay Close Attention to Your Subject Line The subject line is a very important component of your email. Not only is it one... Continue reading

I don't know about you but while conducting daily business I find it VERY difficult to catch anyone live on the phone. I've become accustom to leaving my email address in addition to my phone number when I leave a message. The reverse is true as well. When someone calls me I'm typically unavailable on a call or demo. Where would we be without email? Do you remember what it was like before it became such a part of our daily routine? Checking numerous voice mails in the morning or after a long meeting... Continue reading

If you're like me, you've noticed that learning basic HTML is not enough. You feel you've somewhat mastered creating HTML email newsletters using tables and are now up to a good challenge. After reading more and more articles on the Internet about how easy it is to create an HTML file without the use of tables, you've decided you want to dirty your hands. You've now decided to try table-less layout using CSS. A CSS table-less layout certainly gives you a high degree of control when creating a Web page.... Continue reading

If you are like most people I know, twitter is something you have heard about but are not sure what it's for or why you would use it. One of my friends says his teen-age daughter calls twitter "Facebook for old people". But there are some very fun and useful things you can do with it. Say you're looking for Jackson Browne tickets for his upcoming concert. My wife told me she wanted to go and I really meant to get tickets when they came out. But I got distracted and I missed them. So now I'm looking... Continue reading

There are many ways to improve deliverability within your email campaigns. In this blog article, we will discuss the various ways to help you improve your deliverability when using an ESP like Boomerang. SPF Records SPF stands for Sender Policy Framework. It is based on a DNS record that is imported into the domain that will be used in the From line of your emails. Many ISPs consult these special DNS records to ensure that the IP addresses delivering the emails are authorized by the domain owner. It is... Continue reading

Unlike other direct marketing mediums, email marketing offers a lot of ways in which you can track, evaluate and optimize your marketing campaigns. BlastWizard has over 60 reports that allow you to slice and dice the data, gaining powerful insight into your campaign performance and trends. I will try here to explain some of the key metrics offered in BlastWizard reports by splitting them into two categories, List Metrics and Delivery Metrics. List Metrics Initial List Number of email addresses your email... Continue reading

Having trouble figuring out how to send an email marketing campaign to your contacts in Outlook. Boomerang has created a program to make it easy for you to sync up your contacts from Outlook with Boomerang's BlastWizard. What Is BoomerangSync? BoomerangSync is a Microsoft Windows downloadable application that you install on your computer. Once installed it allows you to easily synchronize all of your contact records between Boomerang and Outlook. BoomerangSync is FREE for anyone who has an account with... Continue reading

We're all human and all make mistakes. Online marketers know what if feels like to pull the switch on an email only to see that there are typos, spelling mistakes, broken or incorrect links, images fail to load or send the email to the wrong list of people after it's too late. It can be extremely stressful and embarrassing; however, it's not the end of the world. Don't panic and don't immediately send out an apology until you fully understand what happened. A second email to the same list may block... Continue reading

Do you ever have really long links in your emails that break or wrap onto other lines? Eliminate this possibility by shortening your links. Boomerang Hot Links does this for you. Just enter your URL and it creates a shortened link for you to use in your emails. Use them in direct mail pieces as well and make it much simpler for people to type in your URLs. Check it out. Continue reading