Email Marketing News and Tips

Boomerang offers a segmentation tool that enables users of BlastWizard for AppExchange segment their leads and contacts based on varied search criteria. This segmentation tool was especially designed for Salesforce Professional Edition users, who do not have access the ‘Campaigns’ feature in Salesforce. The tool supports several basic and advanced operators to enable you construct the search criteria suitable for your target lead or contact recipients. It is, hence, very important to understand how the filtering operators work in order to get accurate segmentation results to generate your email recipient list. For a complete description of those operators, along with examples, check out our wiki entry at:

http://mainwiki.boomerang.com/index.php/BlastWizard_for_AppExchange_-_Segmentation_Operators

For more information on Salesforce Integration, check out our website at www.boomerang.com. Click here to sign up for a free trial today.