Email Marketing News and Tips

Boomerang is offering live training and live demos of BlastWizard for Appexchange, our award winning Email Distribution tool that integrates with Salesforce.com. See how easy it is to install and get started immediately, no contracts or setup fees and BlastWizard for Appexchange is competitively priced. We'll show you how to send professional looking emails on behalf of yourself, the record owner or a 3rd party from your own domain. Easily create a job on the fly using our segmentation tool or send your... Continue reading

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As an Email designer, chances are you are using several images in all your email newsletters. But what happens when you have too many images that you no longer need in the 'Image Gallery'? I recommend deleting just those images. To delete images from the 'Image Gallery', click on the 'Insert Image' button from the HTML Editor's tool bar. Once you have the 'Insert Image' window open, select the images you want to delete, and then click on the scissors icon in the top left corner to delete. Click 'OK' to... Continue reading

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Boomerang offers a segmentation tool that enables users of BlastWizard for AppExchange segment their leads and contacts based on varied search criteria. This segmentation tool was especially designed for Salesforce Professional Edition users, who do not have access the ‘Campaigns’ feature in Salesforce. The tool supports several basic and advanced operators to enable you construct the search criteria suitable for your target lead or contact recipients. It is, hence, very important to understand how the... Continue reading

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