Email Marketing News and Tips

Tagging your links is an important first step to making sure that relevant data are captured about your email or marketing campaign. Google Analytics uses a combination of five standard variables to tag captured data so that it is easily integrated into your Google Analytics reports. Those variables are: Source Indicates where the referral to the landing page originated. For your BlastWizard email campaigns, the source is defined as 'Boomerang'. Medium Used to qualify the source and provide more specific... Continue reading

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I've mentioned before the cool thing we're doing here at Boomerang, sending our own Automated Blog Newsletter. We've been getting a lot of interest in this feature from our customers, so I thought I'd mention more about it. It's pretty simple actually... Blog articles are written Once a week, our automated system inserts the new articles into a custom HTML newsletter template The newsletter is sent out Exposure to the blog and therefore the company is maximized All employees here at Boomerang... Continue reading

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Are you big on reading reviews? If you're shopping for a mass email marketing tool that integrates with Salesforce.com you've come to the right place. By having the most 5 star reviews Boomerang's BlastWizard for AppExchange was voted Best Mass Email Tool of 2008 by AppExchange users. We rank high on ease of use, value and customer service. After over ten years in production BlastWizard is simple to use, priced competitively and you can be assured someone at Boomerang will be available to help you. ... Continue reading

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(Continued from Part I) Creative Content When creating your content to send, you'll want to make the most professional impact. To do that, you will want to have a graphic designer create content (images and layout) for you. Boomerang provides Professional Services who can do the creation of content for you or you can choose to hire a designer on your own. Either way, you'll want to produce high quality content to entice your customers and prospects. There are some pitfalls with your creative content... Continue reading

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Have you asked your customers how you're company is treating them lately? Or how they like your product or service? If not, you should be. This is extremely valuable information that you take to improve or change your product/services. In order to get the best response rate from a survey, keep it simple. No one likes to take a survey that is too long or takes forever to load. I'd say up to 10 simple questions is best. Personally, I like surveys that have choices and not too many text fields where... Continue reading

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Inbound email messages where the 'from' address domain is managed by the recipient mail server could potentially get blocked. Email servers usually know which domains they are authoritative for or operate internally. An incoming email claiming to be from a domain that your mail server manages, but was generated externally, would be flagged as a spoof and blocked. Click here for our wiki entry on this issue and find out what you can do to resolve it. Continue reading

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Want to ask your customers something? Obviously you can call them, mail them a survey, or email them a survey. Of course there are other ways but the fastest, most cost-effective, and most expedient is to email them a survey. The results are available immediately for you to make quick decisions. Want to improve response rates to your survey? Offer to give them something for taking the survey. We find the best "rewards" when we send rewards surveys are simple and cheap like Starbucks or iTunes cards or... Continue reading

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You may not be aware that the BlastWizard you know and love fully integrates with Salesforce.com. You'll have access to the same functionality, top-tier delivery and reports but now you'll choose your email recipients from your Salesforce database. Best of all your delivery data will be written back into each lead and contact record under activity history. No need to upload reports into SFDC, we do it for you! Our award winning BlastWizard for AppExchange allows you to send emails on behalf of... Continue reading

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The Problem When HTML email is rendered in the email client, odd looking characters and question marks show up out of place in the body of your message. In other cases, strange characters will appear in place of accented characters or other symbols. The Cause The letters, numbers, or symbols that make up the text of your email might not be uniformly encoded (using the same character set) throughout your broadcast chain. The broadcast chain for HTML emails starts with the HTML editor and ends with the email... Continue reading

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The subject line is the first thing your reader sees when they receive your email. It's also weighted heavily when checked for a Spam score and helps determine whether the email ever makes it to the actual inbox. So, are you testing the success of your subject lines in each email campaign you send out? Our A/B Testing feature allows you to test out as many subjects as you'd like, as long as the percentage totals 100%. The new subject lines are added to your existing email campaigns randomly based on... Continue reading

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