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A/B testing offers a proven means to optimize your email marketing campaigns by allowing you to vary and test different components of your email message. Simply put, it enbles you test two versions (A and B) of your email message and send it to randomized segments of your audience in order to see which version results in higher conversion rates. Click here for Boomerang’s wiki entry on this topic. Check out this powerful feature in BlastWizard and give a boost to your conversions and marketing ROI. Click here to sign up for a free trial today.