Email Marketing News and Tips

Archive for March, 2009

Boomerang offers live webinars a few times a week to show you how to be an Email Marketing Pro. Our experts are available to walk you through how to set up a job (upload your contacts, create a professional looking HTML template), show you how to access our 60 plus reports and answer all of your email marketing questions. Boomerang is so user-friendly live demos of BlastWizard typically take less than 30 minutes. We're flexible. If you're unable to attend one of our prescheduled demos just contact us... Continue reading

The New York Times is reporting that SPAM levels are back up to what they were before the feds shut down that nasty spammer last fall. This means that your audience is up to their ears again and they are only reading what they need. What does this mean for you? It means that you have to be more relevant. It means that your email to your customers and prospects needs to stand out as the thing that is going to help them today. I know I'm standing up on my soapbox again. But it astounds me that I still... Continue reading

We have many customers who compose their email newsletter in Microsoft Word first before converting it to HTML using our HTML Editor. While this is good practice, Word adds its own tags to the HTML code that can be problematic when viewing it in an email program. Elements and font formatting may be off. Images may not appear where you intended them to be. So, to avoid a headache, our HTML Editor has a feature called "Paste from Word". This feature allows you to remove all Word tags that Word automatically... Continue reading

As email marketing grew to become one of the most powerful tools for businesses to communicate with their customers, prospects, investor, and employees, the need for recipients permission or consent has become increasingly critical and key to achieving higher deliverability, improving return on investment, and gaining recipient trust. Here are some tips to help you effectively build and grow your permission-based or opt-in email lists: Offer Opt-in Forms Prominently on Your Website Design your website or... Continue reading

We're all interested in improving our Search Engine Optimization (SEO) results. I know we are constantly working on keeping Boomerang at the top of the list for search phrases like "Email Marketing". But while you are watching out for new things to try, it is worth understanding the things that will get you in trouble. Here is a great article Elaine forwarded to me on the things that can get you in trouble with or, worse, banned from the search engines! Top 10 Bad SEO Ideas Continue reading

In the email marketing world, an effective subject line contributes directly to the success of your email campaign. Here are some tips to help you achieve higher open and click-through rates. Your subject line should be relevant to the content of your email, and should convey the main purpose of your email message. Your subject line should always be less than 50 characters (including spaces and punctuation). There is a lot of debate about shorter verses longer subject lines and how much relevant... Continue reading

With BlastWizard, you have the capability to do just that by using our merge codes. Not sure what this means to you, the e-marketer? Let me explain: Say you have a list of 100 contacts, which contains the first name, last name, and email address columns. If you want your email to read, "Dear John Doe," what you would need to do is use our merge code `merge:_receiver_full_name (but if you want to merge just the first name, you can use `merge:_receiver_first_name). But before you even use merge codes, you... Continue reading

Are you collecting all the data you want from visitors on your website? The new version of BlastWizard 7.1 includes an “Opt-In” form that you easily create and customize. There’s a built-in wizard that walks you through the creation of the form to embed into your website or landing page to build your lists within BlastWizard. You choose which data you’d like to collect from your visitors and how you’d like the form to look. A “Thank-You”page automatically pops-up when the visitor clicks on submit and... Continue reading

A/B testing offers a proven means to optimize your email marketing campaigns by allowing you to vary and test different components of your email message. Simply put, it enbles you test two versions (A and B) of your email message and send it to randomized segments of your audience in order to see which version results in higher conversion rates. Click here for Boomerang's wiki entry on this topic. Check out this powerful feature in BlastWizard and give a boost to your conversions and marketing ROI... Continue reading

The main goal behind any HTML email design should be to ensure that your email message is delivered and rendered consistently across all major email clients, such as Outlook, and web-based email such as Yahoo, Hotmail, Gmail, etc... Continue reading