Email Marketing News and Tips

With the ushering in of 2009, sending smart email marketing requires learning how to make the best email marketing campaigns. In that goal, there are words and phrases that may not be as effective to your target audience as you would expect.

As such, Susan Gunelius from entrepreneur.com writes an informative article on 10 words you should avoid using in your 2009 Marketing and Advertising campaigns. Here’s an excerpt from her article:

1. Free: Ads that include messages about a free product or service promotions can work well during an economic downturn, but consumers need to see the products perform well. E-mail spam filters are tough on messages that include “free” in the subject line. [ More ]
2. Guarantee: Few people believe in guarantees these days. Unless you can prove your guarantee is real, use the valuable real estate space in your ad for a more effective message … [ More ]
3. Really: If you want to waste space in your ads, include “really” in your copy. This word does nothing to help your messages. [ More ]
4. Very: Does a message sound more compelling with “very” in it? [ More ]
5. That: Once you finish writing copy for your ad or marketing piece, reread it and make note of every time you use “that” in your copy. Chances are, you can delete 90 percent of them … [ More ]
6. A Lot: Don’t use vague copy with words like “a lot” that do nothing to differentiate your business from your competitors. [ More ]
7. Opportunity: You’re not helping anyone when you offer “opportunities” in your copy. Consumers don’t want opportunities. They want to feel confident handing over their hard-earned money .. [ More ]
8. To Be: Write your advertising and marketing messages in the active voice, not the passive voice. If any form of “to be,” “has been” or anything similar appears in your copy, rewrite it. [ More ]
9. Synergy: This overused piece of jargon has had a long life, but it’s time to move on. Leave jargon and 10-dollar words out of your advertising messages. [ More ]
10. Drinkability: Budweiser is already using “drinkability” in its ads. Seriously though, the point is valid–don’t copy your competition. Instead, differentiate your product with unique copy…  [ More ]

The above list is by no means complete, but these are definitely faux pas’ copywriting words. You want to differentiate your copy from your competitors. So, always use good grammar, spelling and, above all, don’t use overused or passe expressions in your copy.