Entries from November 2008
Transactional Email Marketing Update - “Just Do It”
November 26th, 2008 · No Comments
Last month Jupiter Research published a study on the practice of adding marketing elements to existing transactional emails messages, a practice that we at Boomerang have been advocating for a couple of years now. We've always known that transactional... Continue reading
Tags: EMail Broadcasting · Email Marketing · Intelligent Marketing · Transaction Marketing
Thoughts on Dreamforce ‘08
November 12th, 2008 · 2 Comments
As you're probably aware after several emails and blog postings on the subject, Boomerang was a Bronze Sponsor of Salesforce.com's Dreamforce conference in San Francisco last week, and what a week it was! The impressive crowds of Salesforce customers,... Continue reading