Boomerang Email Marketing Blog

Last month Jupiter Research published a study on the practice of adding marketing elements to existing transactional emails messages, a practice that we at Boomerang have been advocating for a couple of years now.
We’ve always known that transactional emails get much higher open and response rates than traditional marketing emails, but the Jupiter report now [...]

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As you’re probably aware after several emails and blog postings on the subject, Boomerang was a Bronze Sponsor of Salesforce.com’s Dreamforce conference in San Francisco last week, and what a week it was!
The impressive crowds of Salesforce customers, partners, analysts, venture capitalists, and even the occasional day-passer on the hunt for cool chatchkis brought an [...]

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