Archive for November, 2008

postheadericon Transactional Email Marketing Update - “Just Do It”

Last month Jupiter Research published a study on the practice of adding marketing elements to existing transactional emails messages, a practice that we at Boomerang have been advocating for a couple of years now. We've always known that transactional... Continue reading

postheadericon Thoughts on Dreamforce ‘08

As you're probably aware after several emails and blog postings on the subject, Boomerang was a Bronze Sponsor of Salesforce.com's Dreamforce conference in San Francisco last week, and what a week it was! The impressive crowds of Salesforce customers,... Continue reading