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Entries from October 2008

Boomerang’s Live Webinars Save Time and Money

October 21st, 2008 · No Comments

Did you know that Boomerang offers four live webinars each and every week?  Two of the 1/2 hour meetings are essentially training sessions for BlastWizard 7.0, comprised of a high-level overview of all of the features and functionality of the system.  The third webinar is for Salesforce.com users who wish to learn about BlastWizard for [...]

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Tags: Best Practices · Deliverability · Dynamic Content · Email Marketing · Intelligent Marketing · Letter Printing · Measurement and Analytics · Segmentation · Tips · Uncategorized

Spam Filtering Appliances and You

October 14th, 2008 · No Comments

As more and more companies attempt to stem the tide of spam, spam appliances have become almost common  place in business.  Here’s what you need to know to help your mail get through.
Today’s Filtering Appliances
Commercial filtering appliances are not really new, but they are becoming more turn-key (and low cost). This means that smaller and [...]

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Tags: Best Practices · Deliverability · Intelligent Marketing · Tips

CAN-SPAM compliance (May 2008 revision)

October 6th, 2008 · 3 Comments

This series of articles is intended to discuss the facets of CAN-SPAM compliance. It is not intended to be the end-all be all for legal compliance around the world. This blog posting is also not to be misconstrued as legal advice. As an email marketer, you will need to make sure that you remain in [...]

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Tags: Best Practices · Compliance · Email Marketing