Entries from September 2008
CAN-SPAM compliance (deceptive headers)
September 23rd, 2008 · 2 Comments
With this series of blog articles, it is intended to discuss the ‘did you know’ aspects of the CAN-SPAM ACT to help you remain compliant and improve the results of your campaigns. In this edition, we discuss deceptive header provisions. Before we... Continue reading
Tags: Best Practices · Compliance · Email Marketing · Intelligent Marketing · Tips
CAN-SPAM compliance (Harvesting)
September 12th, 2008 · 8 Comments
With this blog article, we will introduce a series of small blog articles focusing on aspects of CAN-SPAM compliance with email marketing campaigns. I know that a lot of people discuss CAN-SPAM compliance, but this series is intended to be a small... Continue reading
Tags: Best Practices · Compliance · Dynamic Content · Email Marketing · Intelligent Marketing · Segmentation · Testing · Tips · Uncategorized
Variation Reporting - A Hidden Gem in BlastWizard Reporting
September 9th, 2008 · No Comments
There's a little-known reporting feature in BlastWizard that needs a lot more attention and praise. The Variation Report allows clients to see how individuals or categories of people perform from an email activity standpoint compared with other... Continue reading
Tags: Deliverability · Dynamic Content · EMail Broadcasting · Email Marketing · Intelligent Marketing · Product Updates · Segmentation · Testing · Tips · Uncategorized
Commission Your Sales Reps Only When Invoices Are Paid
September 9th, 2008 · 2 Comments
Sales Reps are great at selling but what good is a sale without getting paid? Paying your Sales Reps' commissions only when their client has paid encourages them to assist in the collection process. Because the Sales Reps have built a rapport with... Continue reading
Tags: Best Practices · Email Marketing · Tips
New to Salesforce.com?
September 8th, 2008 · 1 Comment
If you're a new SFDC user you'll be happy to hear that Boomerang's BlastWizard is the easiest email distribution tool that's integrated with SFDC. After polling our customer base, ease of use is mentioned by most as one of the reasons they chose... Continue reading
Tags: Uncategorized
Network Throttling and Countermeasures
September 4th, 2008 · No Comments
You're probably asking, "What is network throttling and network countermeasures? What does all this have to do with email marketing?" That's a very good question and that will be the focus of this blog article today. Network Throttling Network... Continue reading
Tags: Compliance · Deliverability · Email Marketing · Intelligent Marketing
Avoid Deadbeat Customers
September 2nd, 2008 · No Comments
A lesson we learned the hard way – at all costs, avoid deadbeat customers. When our company was young and hungry, we were a bit naïve when it came to accepting new customers. With the exception of spammers, we basically accepted anyone’s business... Continue reading
Tags: Uncategorized