Email Marketing News and Tips

Archive for September, 2008

With this series of blog articles, it is intended to discuss the ‘did you know’ aspects of the CAN-SPAM ACT to help you remain compliant and improve the results of your campaigns. In this edition, we discuss deceptive header provisions. Before we... Continue reading

With this blog article, we will introduce a series of small blog articles focusing on aspects of CAN-SPAM compliance with email marketing campaigns. I know that a lot of people discuss CAN-SPAM compliance, but this series is intended to be a small... Continue reading

There's a little-known reporting feature in BlastWizard that needs a lot more attention and praise. The Variation Report allows clients to see how individuals or categories of people perform from an email activity standpoint compared with other... Continue reading

Sales Reps are great at selling but what good is a sale without getting paid? Paying your Sales Reps' commissions only when their client has paid encourages them to assist in the collection process. Because the Sales Reps have built a rapport with... Continue reading

If you're a new SFDC user you'll be happy to hear that Boomerang's BlastWizard is the easiest email distribution tool that's integrated with SFDC. After polling our customer base, ease of use is mentioned by most as one of the reasons they chose... Continue reading

You're probably asking, "What is network throttling and network countermeasures? What does all this have to do with email marketing?" That's a very good question and that will be the focus of this blog article today. Network Throttling Network... Continue reading

A lesson we learned the hard way – at all costs, avoid deadbeat customers. When our company was young and hungry, we were a bit naïve when it came to accepting new customers. With the exception of spammers, we basically accepted anyone’s business... Continue reading