Entries from August 2008
Bounces: What are they? How do they work?
August 28th, 2008 · 2 Comments
As an email marketer, there are a lot of terms thrown around in this industry. At a fundamental level you might understand a bounce, but many people don't fully understand exactly why they occur or what to do when they receive one. As an Email Service... Continue reading
Tags: Best Practices · Deliverability · Email Marketing · Intelligent Marketing · Measurement and Analytics · Tips
More for your money
August 26th, 2008 · 1 Comment
If you’re an international company looking to get into Email Marketing, now is an excellent time! A year ago, you could exchange one Euro for 1.35 U.S. dollars. Now that same Euro is worth $1.46. That’s small beans but what does that mean... Continue reading
Tags: Email Marketing · Intelligent Marketing
Boomerang at the Dreamforce 2008 Conference
August 22nd, 2008 · No Comments
Boomerang is proud to announce that it will be a Bronze Sponsor of Salesforce.com's 2008 Dreamforce conference. Dreamforce runs from November 2nd through the 5th at the Moscone center located in San Francisco. Boomerang offers its AppExchange version... Continue reading
Tags: Email Marketing · Salesforce.com Integration
When the Postal Counsel to American Business Media is Wrong
August 20th, 2008 · No Comments
The other day I picked up the August 11th edition of "BtoB - The Magazine for Marketing Strategists" and was distressed to read one of the letters to the editor from a well-respected source which seems to muddy the water over industry best practices... Continue reading
Tags: Best Practices · Compliance · Deliverability · Email Marketing · Intelligent Marketing · Tips
Boomerang’s failure rollover system
August 15th, 2008 · 1 Comment
When sending out your email marketing campaigns, you want to ensure contact with your recipient. However, sometimes email addresses change or perhaps the address was misspelled when you received it. But, you also happen to have received a fax phone... Continue reading
Tags: Deliverability · EMail Broadcasting · Email Marketing · Fax Broadcasting
Sender Policy Framework (SPF): What, How and Why?
August 13th, 2008 · 2 Comments
When sending your email marketing campaigns through a third party provider, receiving mail servers previously had no way to determine if the delivering IP address was authorized to deliver mail for that domain, until Sender Policy Framework (Wiki).... Continue reading
Tags: Best Practices · Compliance · Deliverability · Email Marketing · Intelligent Marketing · Tips
Boomerang Enhances Deliverability Via the “From” Address
August 7th, 2008 · 4 Comments
As part of our ongoing effort to stay at the forefront of developments in the deliverability paradigm, Boomerang will very shortly be taking steps to enhance our outbound email processes once again. Currently Boomerang allows its clients to utilize... Continue reading
Tags: Deliverability · EMail Broadcasting · Email Marketing · Product Updates
HTML code: The good, the bad and the ugly
August 5th, 2008 · 2 Comments
When you are producing your content for your email marketing campaign, it is enticing to create your content in tools such as Microsoft Word. After all, most recent versions of Microsoft Word save to HTML easily. Well, here's some reasons why you'll... Continue reading
Tags: Best Practices · Deliverability · EMail Broadcasting · Email Marketing · Intelligent Marketing · Tips