Email Marketing News and Tips

(Continued from Part I) Why Domain Keys? Yahoo created Domain Keys as a need to validate the sender, the email itself and verify that the sender's system is secure. To that end, Domain Keys also uses a public and private key system much like PGP... Continue reading

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As an email marketer, you want your email marketing campaigns to be as effective as possible. In that goal, certain verification methodologies are supported to aid in providing a more trustworthy experience to your users. Domain Keys offers a trust... Continue reading

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(Continued from Part II) Filter accuracy Filters can be made more accurate, for example, by breaking the content down into smaller samples and running both Fingerprinting and Bayesian filters on each of the smaller segments. Removing spaces, tabs and... Continue reading

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As an email marketer, we know you're looking for an edge in your email marketing campaigns. As a result, here is a tip to help you in writing HTML that's effective and works in a wide variety of browsers to get your content viewed by the widest... Continue reading

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(Continued from Part I) Bayesian Filters Bayesian Filters utilize mathematical and statistical word relationship probabilities to deduce if a given email is spam. Using these mathematical relationships, a numeric value (score) can be produced on a... Continue reading

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Spam, as an email marketer, we know this is a major hurdle that limits deliverability of your campaigns. As a result, software designers have created ways of automating removal of spam emails before the email even arrives. This filtering can greatly... Continue reading

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