Email Marketing News and Tips

We at Boomerang spend a lot of time talking to clients and prospects about the importance of being relevant in email marketing communications. And if segmentation is a key factor in the ability to be relevant (and I think we can all agree that it is),... Continue reading

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Continued from Part II. Begin at Part I. What can you do to ensure your emails make it through the filters? The easiest ways to ensure your emails get through the filters are as follows: Make sure the recipient has opted-in to receive your emails ... Continue reading

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