Email Marketing News and Tips

Best Advice From The Email Marketing Experts

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Boomerang Announces Segmentation for Salesforce.com Release

June 30th, 2008 · No Comments

We at Boomerang spend a lot of time talking to clients and prospects about the importance of being relevant in email marketing communications. And if segmentation is a key factor in the ability to be relevant (and I think we can all agree that it is),... Continue reading

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Tags: Product Updates · Salesforce.com Integration · Segmentation

How filtering can affect your email marketing campaigns (Final Part)

June 30th, 2008 · No Comments

Continued from Part II. Begin at Part I. What can you do to ensure your emails make it through the filters? The easiest ways to ensure your emails get through the filters are as follows: Make sure the recipient has opted-in to receive your emails ... Continue reading

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Tags: Best Practices · Deliverability · EMail Broadcasting · Intelligent Marketing · Tips