Email Marketing News and Tips

We at Boomerang spend a lot of time talking to clients and prospects about the importance of being relevant in email marketing communications. And if segmentation is a key factor in the ability to be relevant (and I think we can all agree that it is),... Continue reading

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Continued from Part II. Begin at Part I. What can you do to ensure your emails make it through the filters? The easiest ways to ensure your emails get through the filters are as follows: Make sure the recipient has opted-in to receive your emails ... Continue reading

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Continued from Part I Types of Filtering Implementations To explain exactly how filtering systems work in detail requires an explanation beyond the scope of this article. Please see the blog article named Spam Filter Inner Workings. Corporations and... Continue reading

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Here are some great tips to improving your B-to-B delivery rates (taken from B-t0-B Email Marketer Insight): 1. Be on top of your bounce management 2. Email regularly (at least once every 90 days) 3. Reduce complaints by asking for permission, sending... Continue reading

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As an email marketer, you know that getting your email into the inbox can be a challenge. However, more and more companies, organizations and individuals are implementing email filtering to reduce unwanted emails. As a result, these filters can impact... Continue reading

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One of the things that we email marketing experts here at Boomerang start to take for granted over time is how many different actions, reports, technologies and options there are in this tool that we call BlastWizard. We're reminded when speaking to... Continue reading

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