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Entries from May 2008

Email Campaign ‘08

May 30th, 2008 · 4 Comments

Even Hillary Clinton understands the importance of email marketing in the race against Barack Obama for the Democratic nomination.  In a last ditch effort, Clinton emailed undecided Superdelegates and basically begged for their vote - http://www.huffingtonpost.com/2008/05/09/clinton-supporters-send-l_n_100979.html.
Not surprisingly, most businesses are treating email marketing the same way as Clinton - as a last ditch effort to [...]

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Tags: Best Practices · EMail Broadcasting · Intelligent Marketing · Women

Recent Updates to CAN-SPAM

May 19th, 2008 · 3 Comments

The DMA hosted a conference call this past Friday to discuss the Federal Trade Commission’s recent update to the CAN-SPAM act of 2003, which they released on May 12th. In this post we’ll touch on the most important takeaways from that call, and how they apply to Boomerang customers.
But before we go too much further, I [...]

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Tags: Fax Broadcasting · Intelligent Marketing · Uncategorized