Email Marketing News and Tips

The team here at Boomerang has been working hard over the past couple of months to improve one of our most valuable assets: the Boomerang website.

You’ll notice a couple of important additions to the site, including our new 100% Satisfaction Guarantee, an on-demand “Guided Tour” of BlastWizard 7.0 that plays as a narrated Flash movie, an extensive new Feature List, and a promotion for new Self Service customers who can get 50% off their first two months of service.

Of course new customers have the opportunity to try BlastWizard with no obligations, and have 100 free emails to play around with to get used to the
Campaign Wizard, our reporting, and every other feature that is standard in BlastWizard 7.0.

You’ll also find links to Boomerang’s blog, which contains dozens of articles on all kinds of email marketing topics. We’ve got categories like Best Practices, Deliverability, Measurement and Analytics, Testing and so on. There’s an archive of postings that go back for months, and we’ll continue to produce thoughtful commentary as regularly as possible.

Another thing you’ll see are links to the sign up page for our weekly live webinars, which cover topics like Email Marketing 101, our Salesforce.com integration, and deliverability. These 1/2 hour to 45 minute live webinars allow you to interact with our expert team, often in a one-on-one setting due to the frequency with which the webinars are held. Sign up for one today!

We’ve also added a link to a video that shows our Dynamic Content tool Loyalty Pro in great detail. At 28 minutes long it’s the most in-depth explanation of a tool that you’ll find on the site.

We hope that you’ll find everything that you need at www.boomerang.com, and if you don’t please let us know about it by sending feedback from the “Help Us Improve our Site” form found down at the bottom right corner of the home page.