Email Marketing News and Tips

It's hard to believe it's already that time of year. If you're using email for your holiday promotions there are some important things to keep in mind. Make sure your emails are relevant. Price isn't always a deal breaker when shopping for the... Continue reading

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Take the Test: 1. Are you emailing to a purchased list of ANY kind? 2. Are you sending to non-specific addresses such as: sales@domain.com, webmaster@domain.com, info@domain.com, or other general addresses? 3. Are you sending to... Continue reading

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I found this extremely interesting article on pewinternet.org regarding how men and women are using the internet and e-mail. For most of Boomerang's clients, this article will shed some light on who you are communicating with when sending your e-mail... Continue reading

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I've been in the Email Marketing world since 2000 and never knew the "History of Email". So, I decided to do some research on the internet and found endless amounts of information, including the fact that the first email system was used at MIT in... Continue reading

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