Email Marketing News and Tips

Just In Time for the Holidays

Even though it is late in the year 2007, and ecommerce has been alive and kicking for over a decade, the relative success of phishing scams and other rip-offs perpetrated on the Web has consumers still wary when it comes to using their credit cards to purchase on websites.

MarketingSherpa recently reported on a very interesting case study involving the usage of a security logo in an ongoing email campaign.  It seems that by adding a security logo to its email marketing campaign creative, this company was able to improve both its conversion rate (up over 8%) and its average order value (up over 28%).

What a simple way to make a big difference in revenue when planning your holiday campaigns!  Oh, and if you decide that you want to add a security logo to your own emails, the testing showed that it’s best when placed “above the fold” where recipients can see it even if they’re viewing the email in a preview pane.