Email Marketing News and Tips

Archive for October, 2007

Just In Time for the Holidays Even though it is late in the year 2007, and ecommerce has been alive and kicking for over a decade, the relative success of phishing scams and other rip-offs perpetrated on the Web has consumers still wary when it comes... Continue reading

If you're a regular user of Boomerang's BlastWizard you could take advantage of our new selfservice application, BlastWizard 7.0. It's just like the BlastWizard you know and love but it's completely selfservice. This is ideal for marketing teams... Continue reading

I am asked this question very frequently and thought it might be useful to post the answer here: Once you have a draft of your survey, I would ask that you forward it on to me so that I can obtain a quote from Boomerang's Professional Services team.... Continue reading

Isn't it frustrating when you're working on an email campaign and you have no one to turn to? Now, within our BlastWizard application, we've implemented a "LIVECHAT" button. You can speak with a customer support representative live (during office... Continue reading

More and more frequently, we are asked this question by clients and prospects. The truth is that CAN-SPAM compliance is largely in the hands of our clients. That being said, there are several items that we require of our clients when sending an email... Continue reading

It is true that HTML can sometimes be directed into a recipient's "junk mail" folder. However, there are ways to decrease the likelihood of this occurring. For example, you can limit the number of images within the HTML. Also, if you choose to... Continue reading