Email Marketing News and Tips

Ideally every email reader would appear the same. Whether recipients use Gmail, Hotmail, Yahoo!, AOL theyd all see the same thing. A standardized email box would allow flexibility for marketers. You could use flash, animated gifs and background... Continue reading

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Your subject line will determine whether a recipient will open your email, delete it immediately, ignore it, file it for future access, report it and/or filter it as spam. A poorly written subject line may not only go un-opened, it may not even reach... Continue reading

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At Boomerang were finding that inactive emails are an issue most of our clients are facing. Inactive recipients are defined as someone who hasnt opened and clicked on an email over a given period or after a certain number of emails. These... Continue reading

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