Email Marketing News and Tips

Best Advice From The Email Marketing Experts

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Entries from September 2007

How do your Emails Appear in Outlook 2007?

September 27th, 2007 · No Comments

Ideally every email reader would appear the same. Whether recipients use Gmail, Hotmail, Yahoo!, AOL theyd all see the same thing. A standardized email box would allow flexibility for marketers. You could use flash, animated gifs and background... Continue reading

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Tags: EMail Broadcasting · Tips

Tips to Improve Subject Lines

September 7th, 2007 · No Comments

Your subject line will determine whether a recipient will open your email, delete it immediately, ignore it, file it for future access, report it and/or filter it as spam. A poorly written subject line may not only go un-opened, it may not even reach... Continue reading

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Tags: Best Practices · Deliverability · EMail Broadcasting · Testing · Tips

What to do with “Inactive” Email Addresses.

September 7th, 2007 · No Comments

At Boomerang were finding that inactive emails are an issue most of our clients are facing. Inactive recipients are defined as someone who hasnt opened and clicked on an email over a given period or after a certain number of emails. These... Continue reading

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Tags: Best Practices · Deliverability · EMail Broadcasting · Intelligent Marketing · Testing · Tips