Archive for September, 2007
How do your Emails Appear in Outlook 2007?
Ideally every email reader would appear the same. Whether recipients use Gmail, Hotmail, Yahoo!, AOL theyd all see the same thing. A standardized email box would allow flexibility for marketers. You could use flash, animated gifs and background... Continue reading
Tips to Improve Subject Lines
Your subject line will determine whether a recipient will open your email, delete it immediately, ignore it, file it for future access, report it and/or filter it as spam. A poorly written subject line may not only go un-opened, it may not even reach... Continue reading
What to do with “Inactive” Email Addresses.
At Boomerang were finding that inactive emails are an issue most of our clients are facing. Inactive recipients are defined as someone who hasnt opened and clicked on an email over a given period or after a certain number of emails. These... Continue reading




