Email Marketing News and Tips

The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007). 

The average marketer sends out 5.2 million email messages, including newsletters and one-off campaigns, or an increase of about 24% from the 2005 level of 4.2 million pieces. - JupiterResearch "E-mail Spending and Governance 2007" (2007)

83% of marketers surveyed said they were planning on using email the same or more during the 2007 Holiday season than last did during last year’s. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

83.2% of marketers surveyed chose email marketing as the most important advertising mediums they will use in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

55.3% of marketers surveyed said that driving incremental revenue is the most important reason why will use email marketing in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)