Who is reading email, how often and when?
August 28th, 2007 · No Comments
64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. - MarketingSherpa, in partnership with SurveySampling (2007) 60% admit to checking their "personal email at work... Continue reading
Tags: EMail Broadcasting
Most marketers will increase email messages to drive revenue:
August 28th, 2007 · No Comments
The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007). The average... Continue reading
Tags: EMail Broadcasting