Email Marketing News and Tips

Studies have found that Email marketers seeking to increase their open and click-through rates should keep subject lines short and use many links. 

It seems subject lines shorter than 50 characters in length and an increased number of hyperlinks lead to increased open and click-through rates.  Recipients comprehend shorter subject lines more easily. 

Emails with 25 or more links have an average open rate 12 percent higher than those containing fewer than 25 links, and a click-through rate of 29 percent higher than for emails with fewer than 25 links.  The more links there are, the greater the chances that one or more will catch the eye of a recipient and motivate him or her to click through. 

Marketers shouldn’t be too concerned with the size of their messages. The general rule of thumb is to try to limit messages to 40 to 50 KB due to size limits on the receiving end.   Bottom line is keep your subject line short and sweet and be generous with your hyperlinks.