Entries from August 2007
To Rent or Not to Rent (a list)?
August 30th, 2007 · No Comments
Of course it's ideal to build your own list. But, some times it's appropriate and/or necessary for our clients to rent a list. Here's a helpful guideline (posted on MarketingSherpa.com) that should be useful to our clients/prospects that are... Continue reading
Tags: Best Practices
Integration - Boomerang can do it!
August 29th, 2007 · No Comments
More and more frequently we see our clients and prospects come to us with questions regarding accessing data that is stored in other systems. Many times we see that clients will have one or several lists hosted by Boomerang and one or several lists... Continue reading
Tags: Intelligent Marketing
Who is reading email, how often and when?
August 28th, 2007 · No Comments
64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. - MarketingSherpa, in partnership with SurveySampling (2007) 60% admit to checking their "personal email at work... Continue reading
Tags: EMail Broadcasting
Most marketers will increase email messages to drive revenue:
August 28th, 2007 · No Comments
The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007). The average... Continue reading
Tags: EMail Broadcasting
Shorter Subject Lines and More Links
August 13th, 2007 · No Comments
Studies have found that Email marketers seeking to increase their open and click-through rates should keep subject lines short and use many links. It seems subject lines shorter than 50 characters in length and an increased number of hyperlinks lead... Continue reading
Tags: Best Practices · EMail Broadcasting · Intelligent Marketing · Tips
How can you get a 60% lift for your B-2-B open rates?
August 9th, 2007 · No Comments
Don't you love it when small changes cause huge positive results? Everybody knows that if you always take the stairs instead of the elevator, and eat an apple a day instead of a Snickers bar, you're going to do a world of good for your body in the... Continue reading
Tags: Best Practices · Intelligent Marketing · Newsletters · Tips
Has Spamming Reached a New Low?
August 3rd, 2007 · No Comments
I had an interesting call with a client today. It seems that she has a registration page that is attracting more than its fair share of bad email addresses. By bad I mean they appear to be syntactically correct, but not real people. But here's the... Continue reading
Tags: EMail Broadcasting
CAN SPAM Act-Four Years Later
August 1st, 2007 · No Comments
It's been 4 years since President Bush signed the CAN SPAM Act into law. Has anything changed? Well, it's become much easier to differentiate between legitimate marketers and spammers. Unfortunately there are still a few that get fooled by the... Continue reading
Tags: Best Practices