- More Effective Email Marketing with Salesforce.com(09/03 09:00 AM)
- Create Your Own Email Marketing Application(09/07 11:00 AM)
- Live BlastWizard by Boomerang Training(09/07 11:00 AM)
- Save Time, Drive Sales by Automating Your Newsletter with SlingShot(09/07 13:00 PM)
- Growing Your Email List(09/07 13:00 PM)
- More Effective Email Marketing with Salesforce.com(09/08 11:00 AM)
- Create Great Email Messages with an Online HTML Editor(09/08 13:00 PM)
- Learn From Your Delivery Results with Email Analytics(09/08 13:00 PM)
- Live BlastWizard by Boomerang Training(09/09 11:00 AM)
- Save Time, Drive Sales by Automating Your Newsletter with SlingShot(09/09 11:00 AM)
Directories
Archive for August, 2007
To Rent or Not to Rent (a list)?
Of course it's ideal to build your own list. But, some times it's appropriate and/or necessary for our clients to rent a list. Here's a helpful guideline (posted on MarketingSherpa.com) that should be useful to our clients/prospects that are... Continue reading
Integration - Boomerang can do it!
More and more frequently we see our clients and prospects come to us with questions regarding accessing data that is stored in other systems. Many times we see that clients will have one or several lists hosted by Boomerang and one or several lists... Continue reading
Who is reading email, how often and when?
64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new data. - MarketingSherpa, in partnership with SurveySampling (2007) 60% admit to checking their "personal email at work... Continue reading
Most marketers will increase email messages to drive revenue:
The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. - DMA (2007). The average... Continue reading
Shorter Subject Lines and More Links
Studies have found that Email marketers seeking to increase their open and click-through rates should keep subject lines short and use many links. It seems subject lines shorter than 50 characters in length and an increased number of hyperlinks lead... Continue reading
How can you get a 60% lift for your B-2-B open rates?
Don't you love it when small changes cause huge positive results? Everybody knows that if you always take the stairs instead of the elevator, and eat an apple a day instead of a Snickers bar, you're going to do a world of good for your body in the... Continue reading
Has Spamming Reached a New Low?
I had an interesting call with a client today. It seems that she has a registration page that is attracting more than its fair share of bad email addresses. By bad I mean they appear to be syntactically correct, but not real people. But here's the... Continue reading
CAN SPAM Act-Four Years Later
It's been 4 years since President Bush signed the CAN SPAM Act into law. Has anything changed? Well, it's become much easier to differentiate between legitimate marketers and spammers. Unfortunately there are still a few that get fooled by the... Continue reading