Email Marketing News and Tips

Did you know that you can segment and view email reports in Blast Wizard by an attribute that you include in your email list? It's quite simple, and a great way to compare email results within a job for recipients that have different demographic... Continue reading

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With our BlastWizard for Appexchange you're able to send effective, targeted emails to your Salesforce.com database in 5 easy steps. Choose your recipients- There are no lists to upload. Send emails to a pre-existing campaign or individual members... Continue reading

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Im in the process of moving offices here at the old Boomerang headquarters, and the ritual of sifting through all the file cabinets and stacks of paper adorning my desk looking for outdated, irrelevant materials to throw away got me thinking about... Continue reading

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Our founder and CEO, Dave Kearney started Boomerang.com 16 years ago in fax broadcasting. When email began to take off as a viable way to communicate in 1994, he developed BlastWizard, our self service, web based, easy-to-use Email Distribution tool.... Continue reading

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I know what you're thinking: "Finally, someone is going to tell me the answer to the question that I've been wondering about since I became an email marketer...on which day of the week should I send my emails to get the best conversion/open/click... Continue reading

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Times are changing when it comes to email marketing. According to a recent MarketingSherpa report http://www.marketingsherpa.com/article.php?ident=30057 64% of B2B decision makers read their email on a mobile device. All this time you and your... Continue reading

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