Email Marketing News and Tips

Exporting lists from your CRM is time consuming.  Importing delivery info after an email or fax campaign is also time consuming.  Imagine working within your CRM, creating a distribution list using the filters you’re familiar with, uploading your email or fax document and scheduling your job to be tested and sent, all in one easy process.  Not only are you targeting who you want, every record within your CRM is updated with deliverability info, open, click-thru and tracking statistics.  Boomerang has developed an application where Blast Wizard, an advanced Email/Fax Distribution tool is embedded within your CRM.

Another way to use Blast Wizard with your CRM is with Web Services, an automated way to exchange sercure information.  You can schedule new records, transactions and events be imported directly into the CRM triggering specific campaigns to be sent or records to be updated.  Segmentation and consolidating info has never been more simple.   

For more information on how Boomerang can help your organization save time and streamline your CRM Marketing campaigns click here: http://www.boomerang.com/solutions-adv-crm.shtml