Email Marketing News and Tips

Archive for June, 2007

Yesterday our whole company got together for some good old fashioned team-building and stress relief. We went to a local park and took turns throwing authentic, made-in-Australia boomerangs. We had great fun competing for distance, style, and... Continue reading

Many of my clients ask: "How can I increase my survey response rates?" The fact is, response rates for online surveys can be low or high. Survey response rates can vary greatly depending on initial contact, your audience, length of the survey and... Continue reading

Get the attention of your recipients immediately by personalizing your emails. Don't just send to "Dear Customer" or say "your company", merge the recipient's information in the email. As long as you have the fields in your list, you can do it... Continue reading

Exporting lists from your CRM is time consuming. Importing delivery info after an email or fax campaign is also time consuming. Imagine working within your CRM, creating a distribution list using the filters you're familiar with, uploading your... Continue reading

You can now use Live Help in Blast Wizard. You will see the blinking image when you log on to Blast Wizard during regular business hours (8am - 6pm PST). Just send us your question via instant message and we'll help you out immediately. Continue reading

Did you make an edit to your email and you need to send yourself another test? Do you need to send a test to your boss in order to get it approved? It's easy. In Blast Wizard... Just click on the JOBS link Click on PENDING jobs Select the... Continue reading

Adding emails to your master unsubscribe list is easy. In Blast Wizard... Click on Unsubscribes Click on Add New You can also import a list of emails by selecting Import. The only field needed is the email address and the list should be in text... Continue reading

You can easily see which emails they were sent in a time frame that you choose (today, this week, this month, etc...). In Blast Wizard... Click on Tool Box Click on Track Recipient Enter the email Choose the time frame Click Search At a glance, the... Continue reading

The best way to find out how well your business is doing is to ask your customers. Some unsatisfied customers will stick around because of an aversion to change. If given the right opportunity theyd jump ship and go with one of your competitors in a... Continue reading

You have a customer whos been on your site and just made a purchase. Theyre in buying mode and youre fresh on their mind. Transactional e-mails such as purchase confirmations and shipping notifications offer the perfect chance to provide... Continue reading