Trivia Question
April 11th, 2007 · No Comments
What is the best day to send email? Monday Tuesday Friday Sunday None of the above There is no best day Continue reading
Tags: Best Practices · Polling · Trivia
How to Create an Effective “From” Line
April 11th, 2007 · No Comments
50% + of recipients use the "From" line by itself or with the subject line to decide whether to open or trash an email, according to research done by the Pew Internet and American Life Project. The "From" line is just as important as the subject... Continue reading
Tags: EMail Broadcasting · Testing
The Art of Testing
April 11th, 2007 · No Comments
I was recently on a discussion panel at a Newsletter and Electronic Publishing Association (NEPA) luncheon in San Francisco. When the panel was asked for the one important nugget of information we could convey to the audience, the woman sitting next... Continue reading
Tags: EMail Broadcasting · Testing