Email Marketing News and Tips

Boomerang is pleased to announce a new feature in our ongoing effort to provide the best email and fax deliverability in the industry. The Automated Delayed Retry mechanism will be rolled out on Tuesday, and should have an immediate, positive effect... Continue reading

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What is the best day to send email? Monday Tuesday Friday Sunday None of the above There is no best day Continue reading

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50% + of recipients use the "From" line by itself or with the subject line to decide whether to open or trash an email, according to research done by the Pew Internet and American Life Project. The "From" line is just as important as the subject... Continue reading

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I was recently on a discussion panel at a Newsletter and Electronic Publishing Association (NEPA) luncheon in San Francisco. When the panel was asked for the one important nugget of information we could convey to the audience, the woman sitting next... Continue reading

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Everybody is doing it. This seems to be the biggest problem with email newsletters these days. The competition in the inbox is so fierce that legitimate newsletters are getting labeled spam and tossed. We all understand the value proposition. Email... Continue reading

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