Entries from March 2007
Do’s and Don’ts of Writing a Killer Subject Line
March 28th, 2007 · No Comments
The subject line is what motivates readers to open your newsletter and give it a look. If you don't have a high-quality one, chances are your newsletter will be ignored. Studies have shown that you've only got about 45 characters to make an... Continue reading
Tags: EMail Broadcasting · Testing · Tips
Stand Out From the Crowd
March 14th, 2007 · No Comments
It is clearly no longer sufficient to send out generic emails offering the same product or service to your entire customer list. Standing out means understanding your customers. Standing out means helping your customers with your expertise and... Continue reading
Tags: Best Practices · Dynamic Content · EMail Broadcasting · Intelligent Marketing · Newsletters · Segmentation
How to Get into the Address Book
March 7th, 2007 · No Comments
Deliverability remains a hot topic in email marketing. Our clients are always looking for new ways to increase their delivery rates and secure that coveted position in the inbox. There are many ways to improve rates, but the most inexpensive technique... Continue reading
Tags: Best Practices · Deliverability · EMail Broadcasting · Intelligent Marketing · Tips