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What will it take to succeed in the future? Daniel Pink, the bestselling author of "Free Agent Nation", introduces his own hypothesis in response to this question in "A Whole New Mind".

He believes the changing economy and the emergence of a global business community have pushed the business world from the Information Age to the Conceptual Age. He explains that in order to succeed in this new era, professionals must develop skills to complement the data oriented, logical, and analytical skills that have historically spelled s-u-c-c-e-s-s. People will need to expand their right brain attributes; which include the ability to create beauty, detect patterns and opportunities, weave a compelling narrative and empathize with others.

Pink outlines three reasons to support his argument:

1. Abundance. It’s no longer enough to create a product or service that is functional and bargain-priced. Anybody can and everybody does do that. Potential customers need to be convinced that it is beautiful, meaningful, and emotional.
2. Asia. Much of the routine, white-collar work is being outsourced overseas where companies pay less for like-minded skills. People need to develop unique qualities that aren’t transferable.
3. Automation. Computers are replacing many of the left brain duties, and they can do them flawlessly. Any job that is routine in nature or can be broken into a set of steps is at risk. People need to reshape their own jobs so they offer skills a computer can’t duplicate.

The second portion of the book is dedicated to empowering his readers with six primary skills or "senses" that will breed success in the Conceptual Age - design, story, symphony, empathy, play and meaning. He offers a collection of tools at the end of each chapter to help develop each particular sense, including books to read, exercises to complete, and places to see.

Visit www.amazon.com to buy the book now. Please let us know what you think!

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