Boomerang Email Marketing Blog

What will it take to succeed in the future? Daniel Pink, the bestselling author of “Free Agent Nation”, introduces his own hypothesis in response to this question in “A Whole New Mind”. He believes the changing economy and the emergence of a global…

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If you are still sending plain text receipts and other emails then you are probably leaving money on the table. Sure, you may be sending out weekly or bi-weekly dynamic newsletters. A growing number of you are using your database knowledge to…

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Sender ID is a type of email authentication technology used to confirm the sender of the email and block forged or fake emails. The receiving mail server looks up the domain name of the purported sender and compares it to the SPF record for that…

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