Email Marketing News and Tips

Have you ever thought about all the potential hidden in a single click-through? Too often clicks are tallied after a drop and quickly forgotten as the marketer moves on to the next project. That's a pity because each click-through carries real buying... Continue reading

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In the last issue of the Boomerang Return, we explored what women do online. We identified the growing opportunity for marketers to influence the purchasing decisions of these powerful buyers and illustrated several key ways to reach them. They... Continue reading

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