If you need inspiration for your next email marketing campaign, maybe it’s sitting in your inbox. The email campaigns and newsletters you receive from your favorite companies are often great examples of well-executed marketing.
We combed through our inbox and found some emails that illustrate smart marketing practices. Take a look:
Retailer Uncommon Goods does a great job with their email marketing. Their campaigns are always filled with fun and unique photos that peak your curiosity and make you click through. This recent campaign lets email subscribers know about the other social platforms they use, helping the company connect and engage with its customers in more ways. It included links to their Instagram, Pinterest, blog, Facebook, Tumblr and Twitter accounts. The subject line read: Stay in Touch. If you enjoy the company’s newsletter and website, you’ll probably check out their other sites.
Buttoned Up is a website that offers tools and ideas to help you get organized. Each Monday, they send this great newsletter that gives a roundup of the content they shared during the previous week on their website and social media networks. It’s a great way to drive traffic to posts that might have been missed.
And it’s done in an easy-to-read and eye-pleasing format.
This email from Lens.com lets a customer know that a product they regularly buy has gone down in price. Since it’s a product used on a regular basis, this nice reminder probably netted the company a sale. If you have products or services that are on sale, consider sending emails to customers who regularly purchase them. They’ll appreciate the savings, and you’ll appreciate the repeat business.
ONA is a company that makes beautiful camera bags. This recent email shows how one of their customers – a successful still-life photographer – uses their bag. Consider putting the spotlight on one of your customers in an upcoming email marketing campaign. It not only builds a relationship with that customer, but it gives your current subscribers a way to see your products and services in action.
Finally, you probably include a “share with friends” button on your marketing emails, but have you ever designed a campaign around it? This great email from Franklin Planner made sharing the whole point. Not only does it encourage that their emails will be passed on, it also increases the opportunity they’ll gain new subscribers in the process.
What are some examples of good marketing practices that are in your inbox?
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design, business, science and global issues.
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Ideas worth spreading – that’s the thought behind TED. The organization started in 1984 as a way to bring together leaders in Technology, Entertainment and Design to share their secrets for success. Today, TED Talks are held around the world, and the videos are available on TED.com for anyone to view.
Known to be inspiring, educating and thought provoking, TED Talks are 20 minutes or less and are a… Continue reading
A visitor comes to your landing page… Great! You have between three and five seconds to get them to understand what you want them to do. Not so great. Making the most of your landing page involves the use of a few simple elements. Do you have these five ingredients on yours?
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