Email Marketing News and Tips

In business today, it’s all about relationships. And nothing creates stronger bonds with clients than connecting with each other through events. Whether it’s your annual convention, a Friday morning networking meeting or an exhibit at a national trade show, Boomerang’s Event Management tool can help you navigate the event planning and managing process.

Much like an air traffic control tower, a good Event Management Tool gives you a bird’s eye view of every aspect of your event. Here are four reasons why you should use Boomerang’s Event Management Tool for your next event:

1. You will increase attendance.

Inviting your customers to your event is as easy as clicking a button. You can also create marketing campaigns surrounding your events to further spread the word and increase ticket sales. And you can send reminders and notifications, which will help reduce the stress and workload that surrounds holding an event.

2. You will get instant information.

Boomerang’s Event Management tool has powerful reporting features. You’ll be able to access invitation open rates as well as real-time ticket sales. You can also offer questionnaires that allow your customers to give you feedback, helping you with your current event as well as helping plan future events. For example, if your customer cannot attend the event, you can instantly find out why.

3. You will offer improved service for your customers.

Using an event management tool means the ticket window is always open for your customers. You will be able to sell seats around the clock, and offer information on your event that can be accessed at any time. With the questionnaire feature, you will also be able to respond to any questions or concerns your customers may have.

4. You will be better organized.

Event Management software helps you better organize your event by creating and implementing an up-to-date plan. The system keeps your team and workflow coordinated by sharing tasks, objectives and goals. If done manually, event planning would require the creation and updating of several spreadsheets shared throughout several departments. Event Management software organizes all of the information in one place and can be exported as Excel files for analysis and review.

Coming soon to a computer near you – a brand new tool designed to help you connect with your customers.

Boomerang is excited to launch our new Event Management tool, which will allow you to quickly and efficiently invite clients and friends to in-person or online events. The easy-to-use system helps with every aspect of your corporate, benefit or personal event, including planning, launching, organizing, promoting and selling out… Continue reading

Quick question: Were you swayed during the past presidential election by the dozens of automated phone calls that came into your home?

We didn’t think so. While the method certainly kept the candidates’ names front and center, the lack of personalization made voters feel more like (phone) numbers than people with concerns.

The same trend is making its way into marketing. Marketing automation software is a largely robotic… Continue reading

Remember the scene in the Wizard of Oz when Toto pulls back the curtain to reveal that the “great and powerful Oz” is really just an ordinary man?

“Pay no attention to the man behind the curtain” is his famous quote, but it’s not a philosophy you want to incorporate in your own business. In today’s world of social marketing and transparency, you want to make sure that the… Continue reading

Have you ever been at a party with someone who goes on and on about themselves? They were named salesperson of the month … again. They got a hole in one at the golf course … imagine! They just got back from a fabulous trip to an island resort … fabulous! They are in better shape than they were in high school … jealous?

Don’t do that with your… Continue reading

Consider this scenario: A man asks a woman for her phone number. She gives it to him. He calls her the next day. And the next day. And the next day. And every day … until she blocks his number. A week later, another man asks the same woman for her phone number. She gives it to him. And then she waits. And waits. And waits. Eight weeks later he… Continue reading

Contestant: Alex, I’ll take Bad Business Decisions for $600.

Alex Trebek: Answer: Renting an email list

Contestant: What is “How can a business increase its spam reports?”

Alex Trebek: Correct!

Are you playing games with your marketing efforts? Renting an email list could be putting your business in “Jeopardy!”

It’s true that email marketing performs better when you have a larger list. If… Continue reading

Every business owner wants a big email list. The bigger the list, the better the potential for sales, right? The problem lies when you try to create a big list overnight.

When navigating the waters of email marketing, it may be tempting to try a speedboat approach, gliding over the water as quickly as possible. But speedboats can leave a wake of choppy water. Instead, the best way to… Continue reading

When it comes to organizing your marketing efforts, do you utilize top-down or reactionary methods? Do you know the difference?

• Do you create a formal marketing plan and stick to it?
• Do you prefer to follow trends and create marketing strategies on the fly?
• Or maybe you like to do a little both?

Whether you’re top-down or reactionary, each has its strengths and each has… Continue reading

January is a time to reflect on the past year and set goals for the year ahead. It’s also a great time to plan and organize your upcoming marketing efforts.

Your marketing plan may be the most important document your company possesses. It should include an overview of your company’s mission, a description of your market demographics, an outline of your products or services and how they fill a… Continue reading