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April 2014
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Facebook Ads vs. Promoted Posts: Which is Right for You?

Your business is on Facebook. Perfect! With more than a billion users, it’s a great place to engage with potential and existing customers … but you might not be getting as much exposure as you think.

Messages you posted on your business pages used to be seen by all of your followers. But then in September 2012 Facebook changed its algorithm to determine the content users receive in their news feed. Now only a small percentage of your fans are seeing that content
appear in their news feeds. Facebook estimates that only 16% of fans see every post. That means if you want your message to be seen, you have to pay for it.

There are two basic ways you can promote your business: a standard Facebook Ad or a Promoted Post. But which is right for you?

Facebook Ads
Facebook Ads appear on the sides of a user’s news feed, and can help raise awareness for your company. Similar to Google Adwords, businesses set a budget. Facebook Ads have a lower cost per click than Google Adwords. You can use them for things such as promoting a sale or introducing a new product.

Like most forms of online advertising, Facebook Ads let you target an audience using factors like age, sex or location. You can also find users who have specific interests such as running or investing. This method can be a great way to generate ‘likes’ for your business.Because they’re cost effective, a lot of companies run Facebook Ads. They can clutter a news feed and look like spam. Many of Facebook’s users don’t like ads, so they often ignore them.

Promoted Posts
Promoted Posts are a cross between a post you’d place on your Facebook page and an ad. In fact, Promoted Posts originate as a piece of content on your brand page. You simply select a post you want to promote, and click on the “Boost Post” button. The promoted post is displayed in a Facebook user’s news feed.

According to Facebook: “Promoted posts will be seen by a larger percentage of the people who like your page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post.”

Like Facebook ads, you can set a budget for the number of people who will see your post. You can also choose to boost your post to your followers or to a targeted group of Facebook users, like you do with Facebook ads.

So which method is better for your business?
If your Facebook page is fairly new and you are looking to generate ‘likes,” you should start with Facebook Ads to gain targeted followers. Once you’ve built a strong fan base, Promoted Posts can give those who already are interested in your company a chance to engage with you even more and perhaps share your posts with their networks.

Have you tried Facebook Ads or Promoted Posts? We’d love to hear about your experience.
Please share your stories in our comment section.

Partner Referral Program

If you’re a marketing professional, copywriter, web designer, business consultant or systems integrator or developer, are you looking to add another product or service to your suite of offerings? Or maybe you own a business or handle marketing for your employer and love using Boomerang’s suite of tools that include email marketing, surveys and event management and want to spread the word?

It’s time to cash in on that… Continue reading

10 Ways to Use Twitter to Get New Business in 2014

What’s your social media strategy? If you haven’t taken the time to define a plan, it’s time to correct that. Just like email, social media should be a vital part of your overall marketing strategy. And with almost 650 million users, Twitter is a great place to be.

Whether you have a thriving following on social media or are just getting stated, there are several things you can… Continue reading

How Nonprofit Organizations Can Use Email Marketing to Drive Donations

Looking to increase donations for 2014? What nonprofit organization isn’t? The best way to get into your donor’s hearts is to get into their inboxes. According to the American Marketing Association, email marketing has the highest ROI of all marketing tools used by nonprofits.

It’s easy to see why; email marketing has many benefits. First, it’s easy to use. Crafting an email is quicker, simpler, less expensive and more… Continue reading

Four New Year Resolutions for Your Email Marketing

The New Year is here! Have you made any New Year’s Resolutions? According to USA.gov, the top resolutions include losing weight, getting organized, traveling and volunteering. While all of these goals are great for improving your life, they’re also valuable ideas for your email marketing strategy.

 

Here are four New Year’s Resolutions you should consider making at work, it’s not to late:

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Four Reasons Your Business Should Host a Webinar in 2014

Chances are you’ve attended a webinar in the past 12 months. The popularity of this form of marketing is growing because it’s a proven form of lead generation. Part educational opportunity and part soft sales tool, webinars can be a great way to connect with your audience and… Continue reading

Five Tips for Writing a Holiday Newsletter that Gets Read

We’ve all received a holiday newsletter that goes on and on about someone’s family accomplishments. John got a promotion. Sarah was voted president of the debate team. Bobby became captain of his hockey team. The bragging news goes on and on. It’s either boring or it can make you feel bad about your average life.

 

When writing your business’s holiday newsletter or email marketing campaign, don’t make… Continue reading

Holiday Email Marketing Resources

The holidays are almost here. How’s your marketing going? According to the National Retail Federation, 59 million consumers shopped online between Thanksgiving Day and the Sunday after Black Friday and spent an average of $177.67 per person. But online sales proved to be even stronger. Cyber Monday, December 2, 2013, was the single biggest day for e-commerce sales for U.S. based Internet retailers, according to ComScore. Sales were $1.735… Continue reading

Five Examples of Effective Email Marketing Campaigns

If you need inspiration for your next email marketing campaign, maybe it’s sitting in your inbox. The email campaigns and newsletters you receive from your favorite companies are often great examples of well-executed marketing.

 

We combed through our inbox and found some emails that illustrate smart marketing practices. Take a look:

 

 

Retailer… Continue reading

Three More TED Talks to Inspire You this Thanksgiving

At Boomerang, we love TED talks. They not only inspire us, they help us to look at

business in new and different ways. And we’re in good company; about a million

people a day visit TED.com to listen to experts talk about technology, entertainment,

design, business, science and global issues.

 

We wanted to share more TED Talk videos that we think will help you… Continue reading