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September 2014
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SEO in Email Marketing – No We Didn’t Confuse Our Marketing Methodology

To some poor, ignorant souls, email campaigns might seem like the last shriek on the marketing retreat. After all – haven’t we generally accepted that social media engagement, video uploads, and systematic new content creation are the pillars of search engine optimization and overall online marketing? Well, perhaps, but email marketing has a solid place in the promotional pantheon, and – believe it or not – it can aid SEO efforts dramatically.

Yes, there are SEO opportunities galore in a solid email marketing strategy. Seeing as how the main point of the vast majority of email marketing campaigns is to get the viewer to engage with the organization’s website and social media efforts, how can a successful email marketing strategy do anything but help SEO? Here are the main reasons why email marketing will enhance your SEO efforts.

Email marketing can boost overall online engagement.

When you launch a well thought-out email marketing initiative, you are basically inviting users to learn even more about your services by visiting your website. When your target consumers do visit your website and – if your Web pages are well designed and your content is useful to them – linger on your pages, you automatically begin to build your site’s online profile. You see, page visits aren’t the only factor that aids your SEO efforts – it is also the time spent on that page.

Moreover, if you invite your viewers to comment, share and subscribe to your newsletters and updates, your leads can spread your efforts to multiple channels. Which brings us to…

Use email to lure users to your services directly.

Like the most skilled hypnotists, good email marketing campaigns can entice their subjects into following their commands. Granted, they likely won’t be able to cause past life regression or release repressed memories, but they can tempt users to connect with you on Facebook and “like” your posts, which is almost as good.

You can encourage your users to subscribe to a specialized update feature that will notify them of specific features pertaining to their interests. Furthermore, you can diversify your email content in order to persuade your viewers to subscribe to your YouTube channel so that they can keep up with your video posts, or follow you on Instagram if they want to see your latest pictures.

Repurpose newsletter content to website content.

If you compose interesting newsletters every week, why banish them to the realm of email inboxes? Why not use them as blog posts, which can feature valuable links and be shared on social media channels?

Your newsletters contain fantastic content, so it only makes sense to use it to boost your search engine rankings. Just make sure you insert relevant keywords, so users can find you easily.

SEO and email marketing don’t have to be completely separate from one another; they can unite and create a large and successful initiative. Email marketing shouldn’t exist for the sole purpose of reminding consumers you exist. The best campaigns help to create an entire brand culture, and move viewers to want to be a part of that culture. If your emails are well composed, thoughtful and full of unique and useful information, then they will serve your SEO efforts very well.

Why Click the Cow When You Can Get the Milk for Free?

As any best-selling relationship guidebook will tell you, explicitly detailing every single goal with regard to your ideal connection on the very first date is generally a bad idea; immediately assuming a partnership and a future with marriage, children and a mortgage will send any potential paramour running for the restaurant door. People like to be charmed, and… Continue reading

Don’t Email Customers about a Red Hot Sale Right after Their Houses Catch on Fire

Automatic email scheduling is an efficient tool — you can make sure your email blitzes run unimpeded and in a well-organized manner, just as planned, even when they aren’t being actively monitored. However, this doesn’t mean you shouldn’t keep a close eye on your automatic marketing strategies, particularly when an event of massive importance just transpired. Don’t… Continue reading

Social Media and Email Marketing 5 Tips for Playing Nice

Why the unbridgeable chasm between email and social media marketing? Why is it impossible to imagine that they can coexist? Facebook sends emails, doesn’t it? The truth is, while there is a definite trend towards social media (and anyone who hasn’t noticed it probably still uses a rotary phone), email is far from dead

How to Sabotage Your Email Marketing Campaign in 5 Easy Steps

Success is a double-edged sword. We might have spent our lives working to achieve a certain status that we believe will make us happy, but occasionally we find that once we’ve scaled the accomplishment summit, it just wasn’t what we really wanted. What are we to do then? We begin by unraveling our intricate tapestry of achievement… Continue reading

For Email Marketing Campaigns that Pop, Try These 3 Layouts

A good promotional email can be like an enormous bed of Dutch tulips: beautiful to behold, heavily manicured and quite rare. How can we crack the code of enticing email layouts? Well, we can begin by thinking outside the box.

We’ve become so overloaded with email marketing that we tend to think that promotional emails… Continue reading

Top 3 Ways to Optimize Your Email Marketing Campaign

Email marketing is both an art and a craft. There isn’t any hard and fast formula for converting browsers to buyers; you just have to rely upon the ever-malleable power of persuasion. Unfortunately, some email marketing campaigns cross the bridge from persuasion over into desperation. When you break up with someone, do you really become amenable to a reconciliation if that person starts sending you pleading email after pleading email?… Continue reading

4 Steps to Writing a Must-Read Subject Line

Email subject lines can make or break an email marketing campaign.  After all, your subject line will always be seen, even if only fleetingly.  The message itself?  Not so much.  So, what are you waiting for?  Start gussying up your subject line strategy, buster!

The Succinct Subject Line

Sometimes, a one or two-word subject line stands out… Continue reading

How Creative Image Use Changes Your Campaign from Ho-Hum to Yes, Please!

We’ve become so acclimatized to email marketing that we – the public – are rarely impressed by merely adequate promotional emailing strategies anymore. We might open the emails that seem as though they’re presenting something useful, but we’ve long since stopped being dazzled. It’s like a long, satisfactory relationship where the spark died long ago.

But… Continue reading

Social Media 101 Basic Rules for Rookies

The problem with employing tools typically used by the young and hip is that you have to be young and hip to understand them. Oh, social media isn’t entirely beyond the capabilities of the old and stodgy, but it’s the tiny details that can sometimes make the difference between using the tool with élan and revealing yourself to be a clueless hick… Continue reading